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Bachelor of Science in Digital Marketing

Online Bachelor's Degree

Potential Jobs for BSDM Graduates

Depending on experience, interest and background, BSDM graduates could be prepared for such jobs as the following:

  • Digital Marketing Specialist
  • Social Media Specialist
  • Public Relations Manager
  • SEO Specialist or Consultant
  • Web Developer/Webmaster
  • Multimedia Developer
  • E-commerce Entrepreneur
  • Marketing Strategist
  • Digital Marketing Manager
  • Interactive Marketing Manager
  • SEO Diagnostics Consultant
  • E-commerce Manager
  • Creative Developer
  • Data and Web Traffic Analyst
  • Webmaster
  • Digital Media Buyer

Why Choose New England College of Business?

New England College of Business has been educating successful finance and business professionals for over 100 years. Our online learning platform is ideal for today's busy working adult. We understand the need for access to high-quality online degrees and provide programs that are:

Lowest tuition among all private four-year colleges in New England (U.S. Department of Education College Affordability and Transparency Center, 2011-2015).

Courses are 100% online, allowing you to study anytime and anywhere.

Career-focused coursework is led by faculty with real-world experience.

Our degree programs are regionally accredited by the New England Association of Schools and Colleges (NEASC).

Our interactive online learning environment was recognized with a 2014 Gold Award for Best Practices (USDLA) and the ACHE Award for Creative Use of Technology, and our degree programs are consistently recognized by the U.S. News and World Report.

The field of digital marketing has emerged and exploded as everyone and everything goes online. A new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies.

Professionals who can leverage the power of digital marketing via mobile devices, social networks, graphic design and the Web are in high demand in the marketplace. Employment of marketing managers, for instance, is projected to grow 13 percent by 2022*. But, for sustainable career success in this field, you need more than just skills; you need formal training to understand the complexities of modern business and how digital marketing aligns with business objectives.

Our Bachelor of Science in Digital Marketing (BSDM) degree is designed to develop each student's creative, technical and business talents to empower their careers as digital marketers.

What You Will Learn in the Online BSDM Program

Students in this program get in-depth coursework in general business administration practices and research skills as well as web development, consumer behavior, web design and advertising. Mobile technologies, social media engagement and search engine optimization (SEO) are emphasized, in addition to:

  • Web analytics
  • Digital content
  • Email marketing
  • Online automated tools
  • Viral marketing

Students will have the opportunity to work with new and emerging technologies, study the most recent trends and learn from established experts and pundits in the area of digital marketing. The program triangulates theories from the greatest minds in marketing, such as Seth Godin, Simon Sinek and Gary Vaynerchuk, to name a few.

For a complete list of courses, download the Bachelor of Science in Digital Marketing curriculum worksheet. You may also view full course descriptions here.

Is the Online BSDM Program Right for You?

Without a degree, your resume may not get beyond the resume robots and automated systems that HR departments use to filter candidate information into the right hiring manager's hands. Our online Digital Marketing degree program is designed to introduce students to new and emerging marketing technologies — and teach them how to apply those technologies to the rapidly evolving business landscape.

You may be interested in this online bachelor's degree program if you want to advance in your existing career track or prepare for an entry-level job in marketing. If you’re looking for a faster way to develop skills in digital marketing, we also offer an online Certificate in Digital Marketing. In just seven fully online courses, you can get the in-depth perspective you need to succeed in today's digital marketplace.

Nearly all of our students are working adults who recognize New England College of Business as a good fit for its convenience and flexibility. Sixty-three percent of them are employed at organizations which have a Corporate Partner relationship with New England College of Business.

*Source: U.S. Bureau of Labor Statistics

If you're considering taking the next step in your career by getting a degree, our Admissions Representatives are available to help you select the online degree program that best fits your needs. Just give us a call at 800-997-1673.

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You could save 25% on tuition if your employer is one of our Corporate Partners.