A solid presence online is no longer considered an add-on for traditional marketing. Digital marketing is often a vital part of a company’s marketing plan. Understanding current marketing strategies and how to apply them to the digital landscape could help you stay ahead of the ever-increasing rate of change online.
The New England Institute of Business online Bachelor of Science in Business Administration Degree with Marketing Analytics concentration is designed to help students leverage the power of digital marketing.
The online Marketing Analytics concentration serves students by offering small classes and 100 percent online curriculum. The Marketing Analytics concentration online program is led by a distinguished staff versed in a range of industry topics, including mobile technologies, social media engagement, web analytics and viral marketing.
What You Will Learn in the Bachelor of Science in Digital Marketing – Marketing Analytics Concentration Degree
The Marketing Analytics concentration focuses on how to evaluate the digital marketing program from both an effectiveness and efficiency perspective. Emphasis is on what the consumer does, when and maximizing the customer journey map.
Upon completing the BSDMK Marketing Analytics concentration degree online, students will have a working understanding of:
- Digital Marketing, Big Data and Analytics
- Target Marketing and Social Optimization
- Market Research
For a complete list of courses, download the BSDMK Marketing Analytics Concentration curriculum worksheet. You may also view full course descriptions here.