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Undergraduate Course Descriptions

NECB generally uses course designations as follows:

  • 100-level courses correspond with freshman-level courses,
  • 200-level courses correspond with sophomore-level courses,
  • 300-level courses correspond with junior-level courses,
  • 400-level courses correspond with senior-level courses, and
  • 500 level courses are master’s level and require a Bachelor’s degree as an admissions requirement.
General Education Course Descriptions

ART 301
Art History and Appreciation
3 credits

Prerequisite: ENG201 English Composition II

This course examines the meaning, purpose, function, and classification of art and architecture. The course assesses visual elements and principles of design necessary for creating art and the materials and techniques employed in making two and three dimensional artworks. The course covers art-specific vocabulary, methods of interpretation of art and major artistic and architectural achievements in the history of Western culture. Students will examine well-known works of art and architecture through the study of content, technique, form and purpose as they relate to art and architecture. Students will learn to apply critical thinking in assessing, evaluating and debating the artistic techniques and skills utilized to produce enduring works of art and architecture.

CAEL 100
Prior Learning Assessment Theory and Practice
3 credits

Prerequisite: None

Prior learning assessment (PLA) is the process of earning college credit for learning that was acquired from non-classroom experiences like work, professional training, military careers, volunteering, and personal life. CAEL100 will help students identify areas of learning they may want to have evaluated for college-level equivalency. The course will also guide students through the preparation and compilation of all components required for the evaluation of a portfolio or prior learning through LearningCounts.org. Students will use critical reflection skills to rethink the value of their learning and its implications for future learning. Adult learning theory, models, and concepts will be discussed and applied to case studies. CAEL 100 is facilitated by an instructor who provides guidance for the student in preparing his or her portfolio-based request for credit.

COM 201 Business Writing and Communication 3 credits

Prerequisite: None

Business Writing and Communication is designed to help students understand the communication process in both personal and workplace settings. Content is organized to aid in the development of clear, concise, practical, and ethical business and real world communication pieces. Students walk through a case study to practice applying the skills of business writing and in the process utilize and select appropriate channels for communication, including email, memo, letters, reports, PowerPoint, websites, press releases and social media channels.

ECO 101
Economics and Society
3 credits

Prerequisite: None

This course emphasizes how events and developments in the economy can affect the market and financial decisions of business. The course provides students with an overview of the fundamental concepts and theories related to economic development from the Middle Ages to the Twenty-First Century. Students will learn a balanced perspective on how the economy has developed and how that economy influences society and how society influences the economy. The course explores and analyzes the role of past economic trends and dynamics and employment and income inequalities that continue to challenge global society, market economies, and governments, especially our own. Students will also learn key terminology, elements of business from an economic viewpoint, and how to illustrate economic principles and elements of business from an economic viewpoint.

ECO 201
Macroeconomics
3 credits

Prerequisite: None

This is a three credit course which will develop a working knowledge of the principle concepts and theories in macroeconomics. In this day of rapid and dynamic change, economic issues underlie much of the political, social, cultural and military turmoil throughout the world. In this course, economic theory and analysis are related to the world reality. Thus, the student can apply what is being learned to assist in making prudent judgments regarding various current economic issues, even though they may have social and political overtones.

ECO 202
Microeconomics
3 credits

Prerequisite: None

The purpose of this course is to develop a working knowledge of the principle concepts and theories in microeconomics. This part of economics is concerned with the interrelationships of the individual business firms, industries, consumers, laborers, and other factors of production that make up a modern economy. This course involves three main elements:

  • How the private interests of the countless individuals who constitute a modern economy are related to the economic interests of society as a whole.
  • The theory of pure competition from the point of view of its overall structure questioning interdependence and efficiency.
  • The applicability of theoretical structure to modern industrial realities.

ENG 099
Fundamentals of English
3 credits

Prerequisite: Entrance/Placement Exam. Successful completion of this course with a grade of ‘C’ or better is required in order to move forward in the undergraduate program.

The purpose of this course is to provide students with a solid foundation in grammar, writing and essay techniques. Students will identify parts of speech and learn to write effective and grammatically correct sentences and paragraphs. Students will learn and apply the steps of the writing process through the use of various materials including exercises from www.mywritinglab.com. Students will learn about proper writing style, pattern types, as well as strategies and guidelines for writing an effective essay.

Please note: This is a pre-college-level course and does not award credit that can count toward graduation requirements.

ENG 101
English Composition I
3 credits

Prerequisite: Placement Exam; Pass Fundamentals of English with a C or higher; or Permission of the College

This purpose of this course is to provide students with a solid foundation in writing and research techniques. Students will learn and apply the steps of the writing process. They will identify essay components and learn to write effective and grammatically correct paragraphs. Writing style, pattern types, as well as strategies and guidelines for writing an effective research paper will be evaluated. Students will write an effective and grammatically correct research paper as a final project in this course.

ENG 201
English Composition II
3 credits

Prerequisite: ENG101 English Composition I

The purpose of this course is to build upon writing and research skills learned in English Composition I. Students will apply research strategies and methods for finding information and apply the steps of the writing process and appropriate research and citation methods to write research essays and papers. Students will learn to further utilize the APA Style in writing research essays and papers.

ENG 305
American Literature
3 credits

Prerequisite: ENG201 English Composition II

This course examines the evolution of American literature from the early 1800’s to our present era. It covers a variety of literary genres and the use of Literary Criticism to articulate aspects of those genres. Students will read a variety of literary works in American literature from the 19th Century to the 21st Century and will demonstrate abilities to read and analyze works as well as their own performances in the various aspects of the course. Students will read works of American authors such as Poe, Irving, , Whitman, Wharton, O'Neill, Hughes, Fitzgerald, Williams, Lowell, Plath and Sexton as well as culturally diverse American writers like Morrison and AnzaldĂșa. Students will be engaged on a variety of levels and will learn to analyze and critically evaluate a wide range of ideas and points of view found in the literature that will be studied. Students will be expected to participate in the various aspects of the course such as reading assignments, online discussions, written assignments, a research paper and quizzes.

ENG 405
British Literature
3 credits

Prerequisite: ENG201 English Composition II

This course examines English Literature along with its cultural and historical contexts from its Anglo-Saxon beginnings through the Twentieth Century. The course includes the reading and study of literary works such as poetry, dramas, short stories and novels written by prominent English authors. The course is designed to actively engage students by deepening their appreciation of style, structure and themes in literature while examining the creative process and use of figurative language in crafting selected literary works in English Literature.

HIS 201
US History Since 1900
3 credits

Prerequisites: ENG201 English Composition II

This U.S. history course is centered upon the belief that historical events have social, economic and political consequences. The emphasis of the course relates to the relationship among historical events rather than simply a chronological study of isolated events or people. The scope and sequence of the course is designed to highlight themes, processes, and causal relationships between events in order to communicate that history is a process of continuity as well as change. Utilizing this approach will result in an increased ability to recognize and analyze the connection between historical events and present circumstances and conditions. The National Council of the Social Studies (NCSS) validates the thematic approach through its own ten thematic strands of social studies and the goal of “adopting common and multiple perspectives” on historical events.

INF 101
Information Literacy for College Success
3 credits

Prerequisite: None but Required as First Course in All Undergraduate Programs

The purpose of this introductory course is to prepare students to be an online learner and an information literate individual in a technological world. The course provides an understanding of NECB’s learning technologies, support services, and necessary skills for online student success. The primary function of this course is to provide students with the necessary skills of Information Literacy which prepare students to recognize what information is needed, when it is needed and how to locate, evaluate and use it effectively. Extensive practice in using the NECB eLibrary databases is integral in learning to be an information literate student at NECB. The course content aligns with the national standards as established by the American Library Association and the Association of College & Research Libraries.

MAT 099
Fundamentals of Math
3 credits

Prerequisite: Entrance/Placement Exam. Successful completion of this course with a grade of ‘C’ or better is required in order to move forward in the undergraduate program.

This course focuses on concepts and applications of arithmetic, including whole numbers, fractions, ratios, proportions, the decimal system, and percents. Brief introductions to algebra, formulas, algebraic expressions, and linear equations are also included. Special emphasis is placed on the application of basic math skills to common workplace problems and real-life situations.

Students may be required to take MAT 099 based on the Math placement test and prior to registering for MAT 103 Business Mathematics and/or MAT 105 College Algebra. Students must pass Fundamentals of Math with a “C” or higher before enrolling in college level math courses.

Please note: This is a pre-college-level course and does not award credit that can count toward graduation requirements.

MAT 103
Business Mathematics
3 credits

Prerequisite: Placement Exam; Pass Fundamentals of Mathematics with a C or Higher, or Permission of the College

This course applies math fundamentals to business applications. Topics include a basic math review, business statistics, profit calculations, payroll, banking, interest calculations, insurance, taxes, and other business topics.

MAT 205
College Algebra
3 credits

Prerequisite: None; Business Math Strongly Recommended

This course focuses on algebraic concepts essential for success in the workplace and other courses. Using real-world examples and applications, students practice fundamental operations with number systems, formulas, algebraic expressions, and linear equations. This course also explores problems involving factoring, inequalities, exponents, radicals, linear equations, functions, quadratic equations, and graphs.

MAT 305
Statistics
3 credits

Prerequisite: MAT205 College Algebra or equivalent

This course covers basic statistical concepts and theories, as well as the application of statistical methods. The topics include the collection, organization, summary and description of data, basic probability theories, normal distribution, sampling distributions, confidence interval estimation, hypothesis testing techniques, and regression-correlation analysis.

PHI 101
Critical Thinking
3 credits

Prerequisite: ENG201 English Composition II

The purpose of this course is to provide a basic knowledge of the art and discipline of critical thinking. Students will learn the various critical thinking standards and concepts including effective critical thinking, problem solving, logical reasoning, comparative reasoning, issue analysis and the application of critical thinking standards and strategies to determine and solve practical and theoretical problems. Students will explore the application of critical thinking concepts to real world situations in an effort to understand the critical thinking process. They will develop an ability to critically analyze the formulation and posing of questions to promote well-reasoned arguments on a variety of important topics.

POL 250
Political Science
3 credits

Prerequisite: ENG201 English Composition II

This course is designed to give students a basic introduction to the academic discipline known as political science. This course presents students with a broad overview of key components of political science. Many subfields of political science exist, and this course will not go into them but instead focus on how political science shapes political, economic and social relationships in the United States. As you are well aware, a variety of political perspectives inform how we participate in the United States. You are encouraged to critically examine how these relationships develop. The weekly discussions allow for students to engage with people from a variety of viewpoints and help each other identify the principles that underpin different political viewpoints in the United States.

PSY 250
Psychology
3 credits

Prerequisite: ENG201 English Composition II

The purpose of this course is to introduce human behavior. It includes the study of the theories and concepts of psychology including the scope of psychology, biological foundations and the brain, sensation, perception, motivation, personality, learning/memory, emotion, states of consciousness, personality theories, cognition, life-span development, and applied psychology.

SCI 280
Environmental Science and Lab
4 credits

Prerequisites: None

The objective of this course is to develop an understanding of how the natural world works, how it affects us as humans and how we influence it. Through this study students will increase their understanding of the major environmental issues impacting the world today and our future generations.

SCI 301
Anatomy and Physiology
3 credits

Prerequisites: None

This course provides the student with a comprehensive examination of the human body. Emphasis is on how the body is organized, its support and maintenance system, control and continuity. The course is a survey of the structure and function of the human organ systems.

SOC 250
Sociology
3 credits

Prerequisite: ENG201 English Composition II

This course is designed to give students a basic introduction to the academic discipline of sociology. This course presents students with a broad overview of key components of sociological theory in selected subfields. This course focuses on how social structures create norms and values that are shaped by an individual’s historical and biographical narrative. As you are well aware, a variety of social perspectives inform how we participate in social structures. You are encouraged to critically examine how norms and values shape this participation. The weekly discussions allow students to engage with people from a variety of viewpoints and help each other identify the principles that underpin different sociological theories. The weekly assignments allow students to engage in each week’s topic with more detail and receive feedback on how well the material is integrated in the answer to the assignment question.

Core Business Course Descriptions

ACC 201
Accounting I
3 credits

Prerequisite: None; MAT103 Business Mathematics Strongly Recommended

The purpose of this course is to enable students to develop a basic understanding of fundamental accounting concepts and practices. The course focuses on basic accounting concepts and techniques needed to interpret and use financial information in managing and analyzing business operations.

ACC 202
Accounting II
3 credits

Prerequisite: ACC 201 Accounting I

Students will continue to develop a basic understanding of fundamental accounting concepts and practices. Students will also be introduced to fundamental managerial accounting concepts and practices and will learn to interpret and use internal financial information in the management and analysis of business operations.

ACC 203
Financial Statements for Managers
3 credits

Prerequisites: ACC 201 Accounting I; ACC202 Accounting II Strongly Recommended

This online course will enable the student to understand and apply the fundamental tools necessary to effectively analyze a business' financial condition. The financial analysis process is approached from an analyst's point of view. You will learn how to determine the composition and quality of financial statement information; how to analyze the balance sheet, income statement, cash flow statement, and reconciliation and retained earnings statement; how to spread statements to ensure efficient and consistent financial statement analysis; how to calculate and apply commonly used ratios, including industry comparables, to assess a business' financial condition and determine its capacity to repay debt.

ACC 205
Managerial/Cost Accounting
3 credits

Prerequisites: ACC201 Accounting I; ACC202 Accounting II Strongly Recommended

Managerial Accounting will focus on providing information to managers, those inside an organization who direct and control a company's operations. In contrast, financial accounting [Accounting I and II and Intermediate Accounting] is concerned with providing information to stockholders, creditors, and others who are outside an organization. Managerial Accounting provides the essentials that are needed to run organizations. We will reinforce previously learned concepts and consider the same concepts in practical applications. Subjects will include some familiar topics and some unfamiliar topics. Course objective is to look at accounting from the manager‘s perspective rather than the practicing accountant perspective and to focus on cost, cost analysis and costing systems, including budgeting and to enable managers to manage more effectively.

ACC 301
Intermediate Accounting
3 credits

Prerequisites: ACC202 Accounting II or Permission of the College

Intermediate accounting introduces students to a more in depth examination of accounting theory. The major areas covered in this course include the role of accounting as an information system, and economic resources. Finally, the key differences between U.S. GAAP and International Financial Reporting Standards (IFRS) are covered.

BNK 201
Principles of Banking
3 credits

Prerequisite: None

This course provides students with an overview of the history, purpose, and functions of banking. The course focuses on how banks serve the financial needs of individuals, businesses, and government in today’s competitive environment. Students will compare financial services offered through traditional banking institutions with other financial intermediaries. Topics will include: Introduction & Evolution of Banking, The Federal Reserve as the Central Bank of the U.S., Deposits, Negotiable Instruments/Payments, Customer Service & Sales, Non-Traditional Bank Products & Services, Lending, Bank Investments & Profitability Management, Safeguarding Customer Assets.

BNK 301
Consumer Credit
3 credits

Prerequisite: None; BNK201 Principles of Banking Strongly Recommended

The purpose of this course is to present consumer-lending basics including regulations, credit policy, operations, loan closings and loan servicing, product knowledge and the decision-making process. The focus is on how to make an appropriate consumer loan by using a decision making process which includes interviewing, investigating and knowing various loan products. Includes lecture material and related case studies for students to develop fundamental credit skills and sound lending judgment.

BNK 405
Contemporary Regulatory Issues
3 credits

Prerequisite: None; BNK201 Principles of Banking Strongly Recommended

This course is designed to provide a broad understanding of the philosophy, history and context or regulations and regulatory agencies within various industries, including, but not limited to financial services. Students will evaluate and assess the external role of the compliance process, including federal, state, and local regulatory agencies. Students will study the complex regulatory environment that has recently grown in an effort to safeguard the public’s personal information and prevent abuse within various industries.

COM 301
Interpersonal & Organizational Communication
3 credits

Prerequisite: None

The purpose of this course is to examine how we perceive self and others, how we use information we gather about self and others to guide our interactions, and the essential role of communication in the development and maintenance of human relationships. The goal of this course is to provide students with a better understanding of some of the factors affecting communication in relationships and to appreciate the impact of communication on our relational lives. In this course, students will gain a theoretical and practical understanding of human communication processes and learn strategies to improve interpersonal communication skills.

DMK 205
Digital Marketing
3 credits

Prerequisite: None

The field of Digital Marketing has emerged and exploded as everyone and everything goes online. It is a very exciting time for businesses and marketers as they struggle to embrace innovative marketing strategies and new digital technologies in order to engage online customers and audiences.

This course is designed to introduce students to the emerging trends and demonstrate how businesses may leverage the power of marketing via mobile devices, social networks, graphic design, and the Web. It examines the evolution of marketing from traditional-based platforms to the integration of digital media and platforms. Students are introduced to digital marketing tools, techniques and strategies used by business to reach online audiences and engage followers. Students will also become familiar with the common vernacular and critical considerations needed to apply digital marketing approaches and manage a digital presence.

DMK 210
Viral Marketing and Digital Presence
3 credits

Prerequisite: None

This course investigates the potential impact of viral marketing to expand brand awareness and engender community involvement in defining the service/brand among community and beyond. A key focus will be on the evolution of viral marketing from grassroots to digitally pervasive tactics. Students will explore the diverse and evolving ways in which social networking sites lend themselves to innovative and influential marketing techniques. Also under examination will be the ethical considerations to identity and examine when planning a viral marketing/advertising campaign.

DMK 230
Data Analysis, Metrics and Measurement of Digital Marketing
3 credits

Prerequisite: None

In this course, students will examine techniques used to measure the impact and effectiveness of digital marketing and advertising practices and strategies. A key focus will be on the type of metrics commonly focused upon in the analysis of marketing approaches. Students will study ways in which on-line and digital platforms have changed the assessment of marketing strategy. Under investigation will be measurements, such as return on investment, cost-benefit analyses, media reach and response rates, and consumer satisfaction. These measurements will be considered in tandem with a survey of targeted marketing/advertising strategies that are possible with new and emerging social media frameworks.

DMK 301
Laws, Ethics and Social Responsibility in a Digital Age
3 credits

Prerequisite: None

As the digital environment separates marketers from consumers, the necessity to engender trust in this complex environment increases. This course will examine the unique challenges business’s face in an online marketing platform ranging from disclosure to privacy rights. A major focus of this course will be how to consider brand reputation and consumer trust through ethical decision-making. Students will consider the impact of technology, access and social factors in digital marketing. This course will also examine the laws that govern usage of digital media from both an end consumer and from a business perspective.

DMK 305
Digital Advertising
3 credits

Prerequisite: MKT 210 Principals of Marketing

The nature of advertising is dramatically changing in the evolving digital business framework. In this course, students will gain an overall understanding of the role played by advertising within marketing strategy. The primary focus of this course will be to study the impact of digitally-based advertising practices on areas, such as: creative strategy; content development; ad placement and frequency; cost analysis; and media partnerships. Students will study what makes an ad campaign effective and how to leverage the Internet and social media to enhance impact and reach.

DMK 315
Online Content Marketing and Consumer Behavior
3 credits

Prerequisite: None

With the transition of marketing to a dynamic, interactive digital environment, content marketing has replaced traditional marketing campaigns as a means to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. Students will examine how content and context influences the motivations and buying behavior of consumers. Under consideration will be how the increasingly interactive environment changes the relationship between the consumer and marketer. A key focus of this course will be on how create content and deliver it in a context that can leverages opportunities to influence consumer behavior.

DMK 330
Targeted Marketing and Social Optimization
3 credits

Prerequisite: None

Targeted Marketing and Social Optimization is designed to teach students how they can navigate the complex world of social communications using highly targeted techniques to generate business and gain attention from their audiences.

DMK 340
Search Engine Optimization
3 credits

Prerequisite: None

This course explores how search engine optimization (SEO) is employed as an integral component of digital marketing and advertising strategies. Under investigation will be how these web-searching tools are used to increase web traffic, enhance product/service visibility and to leverage a competitive advantage. The class will demonstrate ways to analyze and devise key search strategies and integrate these assets into an overall marketing plan. A key focus will be on how web writing and content development are key factors in devising an effective search engine optimization strategy. Please note: it is recommended that students planning to focus on optimization in their Capstone also take DMK 460, Social Media Optimization, as an elective choice.

DMK 401
Fundamentals of Web Design
3 credits

Prerequisite: None

This course is designed to instruct students on modern website construction and design. The course will surveys techniques and tools for using images and layout to present clean, clear and efficient pages to meet business objectives. Students will review existing literature and websites with an eye towards finding out what works, and what does not. The course will provide a foundation of traditional principles of visual design, digital tools and techniques compatible with designing sites for online, tablet and mobile platforms. Students will learn basic HTML/CSS/JQuery coding and will be introduced to popular web design and graphics programs including the content management system (Wordpress, Joomla) and Paint.net.

DMK 410
Global Strategies in Digital Marketing
3 credits

Prerequisite: None

In this course, students will consider the principals of marketing when transitioning from a domestic to an international framework. Students will learn how to assess a global market and international consumers. Under consideration will be cross-cultural communication, global legal considerations and diverse communication strategies when applied to global markets. This course will also factor in the ways in which social media and digitally-based marketing practices intersect with cross-border marketing strategies. Under review will be the types of opportunities and vulnerabilities encountered in global marketing, especially when this dynamic is taken to the pervasive format of digitally-based forums.

DMK 420
Mobile Marketing
3 credits

Prerequisite: MKT 210 Principles of Marketing.

This course will introduce Mobile advertising through emerging mobile platforms. It will explore examples and case studies of how Mobile platforms are already being exploited and discuss the potential applications for organizations and the key strategic planning issues. The course will combine topics of B2B and B2C marketing, mobile site design, mobile apps and widgets, and how to apply mobile as a tool to leverage technology and meet business objectives. It will examine trends in Mobile Social Media (Geo-location and Geo-tagging, Mobile Commerce, Mobile Payments and Billing, Social Media Rewards etc.) and usage trends of platforms and handsets (Apple, Blackberry, Nokia, Google Android, Microsoft Windows Mobile Applications etc.). In this course students will explore mobile marketing through examining key concepts, case studies and successful applications of mobile campaigns.

DMK450
Digital Marketing Capstone
3 credits

Prerequisite: Successful completion of 109 credits in the BSDM program

This Senior Capstone course is designed to challenge and further develop a student’s synthetic knowledge of business and advance and apply that knowledge within the selected BSDM concentration. A seminar in approach employing high level critical thinking skills, the course will emphasize discussions, mentoring and research in specific problematic areas of business concerns. The student will be guided to complete a final research project with phased project assignments in a cumulative document due at designated times during the course. The final research project will become part of the student’s ePortfolio. Each student will create a website to showcase one’s resume, a video introduction, quality projects completed during the BSDM program, the final capstone project and other materials the student might wish to utilize in a job application process or business position advancement.

FIN 201
Principles of Financial Services
3 credits

Prerequisite: None

Principles of Financial Services is a beginner course providing focus on the history, regulatory environment, competitive pressures and developing trends affecting the industry. This course creates a general understanding of the sub-sector industry players individually (banking, insurance and investment/mutual funds) and evolves to a study of components affecting the industry as a whole today.

FIN 210
Principles of Investments
3 credits

Prerequisites: None; FIN201 Principles of Financial Services Strongly Recommended

This course provides an overview of financial investing. You will become acquainted with the basics of stocks, bonds, and exchange traded funds, investment theory, the relationship between risk and return and investment decision making. The goal of the course is to provide you with an understanding of the basics of investment planning and portfolio construction.

FIN 305
Corporate Finance
3 credits

Prerequisites: None; FIN201 Principles of Financial Services Strongly Recommended

The primary objective of Corporate Finance is to provide a framework, concepts, and tools for analyzing financial decisions based on fundamental principles of modern financial theory. The approach is rigorous and analytical. Topics covered include discounted cash flow techniques; corporate capital budgeting and valuation; investment decisions under uncertainty; capital asset pricing; options and market efficiency. The course will analyze corporate financial policy, including capital structure, cost of capital, dividend policy, and related issues. The course also covers the operating and financial leverage, sustainable growth and financial health of a firm.

FIN 401
Investment Management
3 credits

Prerequisites: None; FIN201 Principles of Financial Services Strongly Recommended

This course provides an overview of financial investing. The student will become acquainted with the basics of stocks, bonds, and exchange traded funds, investment theory, the relationship between risk and return and investment decision making. The goal of the course is to provide an understanding of the basics of investment planning and trading as well as portfolio construction.

FLS 101
Financial Literacy
3 credits

Prerequisites: None

This course presents key aspects of financial literacy necessary for lifelong success. A practical approach is followed. Topics covered include: the impact of credit on personal finances and employment opportunities, identifying and avoiding financial fraud, the importance of financial decision making, the impact of income taxes, the use of insurance as a risk management tool, retirement planning, and determining whether or not to file personal bankruptcy.

INB 301
International Business Law and Ethics
3 credits

Prerequisite: None

This course offers an in-depth discussion of international business organizations and transactions in the global political, social and legal environment. There will be a study of the various relationships among the legal systems and ethical values of different countries and the individuals and business organizations of those countries. Topics include the policies and procedures of multinational corporations, international contracts, regulation of exports and imports, cross-border intellectual property issues, regional transactions, products liability issues and enforcement-related issues.

INB 305
International Business and Trade
3 credits

Prerequisite: None

This course provides a thorough examination of the patterns, terms and causes of trade; the sources of gains from trade and commercial policy; and the domestic and international distribution of those gains. This course also discusses the political, economic and social causes of trade policies and the theories behind trade and growth. Students will explore the instruments and consequences of trade policies, namely, tariffs and quantitative restrictions, and their modern manifestation in the form of anti-dumping and safeguard measures.

INB 310
Global Marketing
3 credits

Prerequisite: None

This course explores the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies. This marketing course is structured to provide ample opportunity for interaction among students and between students and the instructor with respect to discussing key issues in global marketing.

INB 320
International Supply Chair and Logistics Management
3 credits

Prerequisite: None

This course provides a comprehensive overview of the transportation, logistics, operations, and strategy associated with international trade and commerce. The course focuses on the following; supply chain management, infrastructure analysis, network design, warehousing operations, inventory management, foreign market entry modes, international trade contracts, payments, insurance, multi-modal transportation, packaging, customs and most importantly security.

INB 401
International Negotiations and Culture
3 credits

Prerequisite: None

This course acknowledges the critical nature of culture in the negotiations process by describing the theories; process and actions associated with global communication and negotiations. The course incorporates cultural norms, values, and idiosyncrasies that impact the negotiations process. Student's gain a global perspective of negotiations and develop strategies to effectively lead a negotiations team or project.

INB 405
International Finance
3 credits

Prerequisite: FIN 305 Corporate Finance

International Finance will introduce students to global financial markets and operations of multinational firms. Topics to be discussed will include foreign exchange markets, international financial markets, international banking, international trade tariff and quotas, Euromarkets, and investment decisions in the global marketplace.

INB 410
International Economics
3 credits

Prerequisite: ECO 205 Survey of Economics

This course explores the basics of international economics, including the effects of international economic policies on global welfare and the fundamentals of global trade and finance. This course discusses modern international economic theories and practices, comparative advantage, free trade, protectionism and international finance. Organizations whose roles and responsibilities are covered in this course include the World Trade Organization (WTO), the International Monetary Fund (IMF) and the World Bank. There is also discussion of international trade agreements, including the North American Free Trade Agreement (NAFTA) and other agreements. Students will learn the various ways in which theories, organizations and agreements affect long and short-term business decision-making policies and practices.

INB 420
Global Politics and Organizations
3 credits

Prerequisite: INB 305 International Business and Trade

Political and economic integration provides the laws, policies, and framework for international alliances, conventions, and trade. This course provides an overview of the history, theories and structures of international politics and the global organizations that aid governments in working together to build social responsibility, sustainability, and economics prosperity while increasing human rights and environmental viability.

INB 450
Global Strategic Management (Capstone)
3 credits

Prerequisite: Successful completion of 109 credits in the BSIB program

The course is designed to integrate coursework, knowledge, critical thinking skills and applications of learning to enable the student to demonstrate a broad mastery of learning across the BSIB curriculum. The course is designed to synthesize the student’s area of concentration within the BSIB program. A seminar in approach, the course places emphases on discussions, mentoring and substantive research methodologies. Students will be guided to the completion of a major research project and a comprehensive e-Portfolio within their concentration with assignments incrementally completed throughout the course.

MGM 201
Principles of Management
3 credits

Prerequisites: None

This course investigates the way that managers get things done in an organization relying on the dynamic processes of strategic planning, business development, budgeting, and operations to move their organizations forward and achieve results. The concepts and skills needed to manage effectively under constantly changing conditions are identified. The course will review a manager's skill at influencing the direction and functioning of an organization and will develop students' appreciation of these management activities and their links to employee performance. Active involvement through lectures, discussion, videos, case studies, and group exercises is required of each student.

MGM 210
Quality Customer Service
3 credits

Prerequisite: MGM201 Principles of Management

This course introduces the student to the theory, concepts and methodologies that contribute to quality customer service. Emphasis is on behavioral, technological and management of service criteria to deliver quality, inter-industry service in the global business environment.

MGM 215
Leadership and Management
3 credits

Prerequisite: MGM201 Principles of Management

This course is designed for students to compare and contrast management and leadership; examine five fundamental practices of exemplary leadership; and discover a natural approach to leadership that works for them. Students will develop a personal action plan based on their strengths and explore techniques to develop leadership skills in others. Benefit from an enriching combination of lectures, learning assessment exercises, small-group interaction, and case studies.

MGM225
Human Resources
3 credits

Prerequisites: MGM201 Principles of Management

This is an introductory course intended to provide you with a comprehensive overview of the major Human Resources functions that are typically found in organizational settings. Topics covered include Strategic HR Planning, Benefits & Compensation, Recruitment & Selection, Employee & Labor Relations and Training & Development. The course draws upon both current Human Resource practices and relevant research.

MGM 250
Business Ethics
3 credits

Prerequisite: MGM201 Principles of Management

The purpose of this course is to develop critical thinking and reasoning about moral issues of business, with primary focus on the world of financial services. In addition to a study of public issues such as mergers, management versus stockholders' interests, changing nature of stockholders, you will explore typical ethical dilemmas that confront investors, managers, analysts, brokers, and others involved in the financial marketplace. This course emphasizes the ethical dimensions of employees who work within organizations. Case analysis, research and group discussion of current events will be used.

MGM 255
Business Law
3 credits

Prerequisite: MGM201 Principles of Management

This course covers various key facets of business law. Through readings, lectures, discussion board assignments and written assignments, students will explore different aspects of laws affecting businesses today. Students will develop a basic understanding of the importance of such diverse areas of business law as different types of business entities, the roles of directors and officers, the rights of shareholders, mergers and acquisitions and the dissolution and liquidation of a business. In addition, students will develop the skills of identifying potential legal issues with businesses that may arise during the course of the business day.

MGM 301
Research Methods
3 credits

Prerequisite: MGM201 Principles of Management

This course presents the student with a broad overview of research with a focus on collecting, analyzing and presenting research findings. Further, the student will gain an appreciation of being able to recognize valid data in a business or social setting. Students prepare a proposal for a research project in a group setting.

MGM 305
Organizational Behavior
3 credits

Prerequisite: MGM201 Principles of Management

This course introduces the student to the contemporary principles of organizational behavior. Emphasis is on the importance of human dynamics in modern organizations. The course covers individual behavior, group processes, and organizational dynamics from both the management and employees perspectives.

MGM 401
Operations Management
3 credits

Prerequisite: MGM201 Principles of Management

This course presents an overview of operations management from the service and manufacturing industry perspectives. The origins of this function as well as the methodologies used by an operations manager will be discussed. The student will be introduced to factors such as planning, quality, supply chains, recall issues, process improvements and sustainability. The function of project management will also be applied to case studies as it relates to operations.

MGM 410
Strategic Management & Decision Making
3 credits

Prerequisite: MGM201 Principles of Management

This course looks at management decisions and action that determine long term performance for the corporation. The study of business strategy examines a variety of analysis and decision-making applications including environmental scanning (internal and external), strategy formulation, implementation and evaluation. The course also looks at the strengths and weaknesses that effect strategy development.

MGM 415
International Business Management
3 credits

Prerequisite: MGM201 Principles of Management

Conducting business outside the United States involves a unique set of challenges. Diverse cultures, laws, languages, and currencies add to the complexity of putting together and managing international business ventures. This course will help you prepare for these types of activities by exploring a number of questions which focus on various aspects of international business.

MGM 450
BSBA Senior Capstone
3 credits

Prerequisite: MGM201 Principles of Management; Completion of 109 Credits in the BSBA Program and Required for Graduation

This Senior Capstone course is designed to challenge and further develop a student’s synthetic knowledge of business and advance and apply that knowledge within the selected BSBA concentration. A seminar in approach employing high level critical thinking skills, the course will emphasize discussions, mentoring and research in specific problematic areas of business concerns. The student will be guided to complete a final research project with phased project assignments in a cumulative document due at designated times during the course. The final research project will become part of the student’s ePortfolio. Each student will create a website to showcase one’s resume, a video introduction, quality projects completed during the BSBA program, the final capstone project and other materials the student might wish to utilize in a job application process or business position advancement.

MIS 205
Management Information Systems
3 credits

Prerequisite: MGM201 Principles of Management

This course introduces the various information and communications technologies and explains how information systems are used to solve problems and make better business decisions.

MKT 210
Principles of Marketing
3 credits

Prerequisite: None

This course focuses on how to collect, analyze and use primary and secondary data in order to make more effective marketing decisions. Traditional marketing resources are introduced as well as up-to-date techniques for collecting primary data. Students will analyze information and make recommendations pertinent to the marketing plan.

MKT 215
Customer Relationship Marketing
3 credits

Prerequisite: None; MKT210 Principles of Marketing Strongly Recommended

Successful marketing doesn’t stop with the first sale. This course stresses the importance of making customers into repeat buyers and users. Customer Relations Marketing is a mixture of brand marketing, creative communication, technology and research. The course involves the student in methods of how to build relationships with customers and maintain them over a period of time. It is an essential part of the marketing plan and must be viewed in the context of integrated marketing communications. How to develop and implement the process will be the foundation of the course.

MKT 220
Principles of Advertising
3 credits

Prerequisite: None; MKT 210 Principles of Marketing Strongly Recommended

This course lays out the role and purpose of advertising in the American marketplace with emphasis on its ability to persuade, its components and what good advertising is. Various learning theories are used to explain why advertising works. Students will know how to use the various components of advertising, develop strategies and incorporate those elements into an advertising plan.

MKT 230
Principles of Public Relations
3 credits

Prerequisite: None; MKT210 Principles of Marketing Strongly Recommended

This class is designed to provide a basic overview of how to plan and carry out a multi-faceted public relations program. It offers practical experience in identifying publics and messages; developing and producing a broad variety of PR tools; understanding and working with the news media; and working with other professionals in graphics, photography, video and printing. Students work as teams with organization of their choice throughout the semester, researching its policies, practices and needs, and using them as the basis of a series of team assignments.

MKT 301
Marketing Research
3 credits

Prerequisite: None; MKT210 Principles of Marketing Strongly Recommended

This course focuses on how to collect, analyze and use primary and secondary data in order to make more effective marketing decisions. Traditional marketing research resources are introduced as well as up-to-date techniques for collecting primary data. Students will analyze information and make recommendations pertinent to the marketing plan. This course follows up on a lot of the areas covered in Research Methods but focuses entirely on marketing situations.

MKT 305
Consumer Behavior
3 credits

Prerequisite: None; MKT210 Principles of Marketing Strongly Recommended

Purpose: In this course students will develop an understanding of consumer behavior in order to develop strategies by analyzing buying behavior data through the use of psychology, economic and other social science theories to segment customers. Emphasis is on the impact of the influences to buying behavior through; need recognition, information search, and evaluation of alternatives, purchase decision and post purchase behavior. Students prepare advertising and marketing strategies for a new product launch.