The field of digital marketing has emerged and exploded as everyone and everything goes online. This means a new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies.
This is an exciting, yet challenging, time for marketing professionals as they struggle to embrace innovative strategies and new digital technologies in order to engage online audiences, cultivate digital opportunities and achieve a competitive advantage. Those individuals who understand the emerging trends and can leverage the power of mobile devices, social networks, graphic design, and the interactive Web are in high demand in the marketplace.
Increase Your Working Knowledge of Digital Marketing
This online marketing certificate course was developed in response to these demands. In just seven fully online classes, you can get the in-depth perspective you need to succeed in today's digital marketplace. And, because you have a choice of classes, your online marketing certificate course studies are geared toward your specific interests and career needs.
To request additional information about the online Digital Marketing Certificate program, call 800-997-1673. Or, complete the Request Information form now.
Online Marketing Certificate Program: Increase Your Working Knowledge of Digital Marketing
This certificate program requires just 21 credit hours to complete. Students will get in-depth coursework in the skills and strategies critical to success in digital marketing. Mobile technologies, social media engagement and Search Engine Optimization (SEO) are emphasized, in addition to:
- Web analytics
- Digital content
- Email marketing
- Online automated tools
- Viral marketing
- Data analysis and metrics
Students will have the opportunity to work with new and emerging technologies, study the most recent trends and learn from established experts and pundits in the area of digital marketing. The program triangulates theories from the greatest minds in marketing, such as Seth Godin, Simon Sinek and Gary Vaynerchuk, to name a few.
Online Marketing Certificate Prerequisites
Pass English diagnostic exam or Fundamentals of English. Students who have passed an English class from a regionally accredited school may bypass the diagnostic exam and fundamental course.
Online Marketing Certificate Course Curriculum
This online marketing certificate program is structured with no prerequisites, so students are able to enroll in the certificate program at any time. Download the Digital Marketing Certificate course curriculum worksheet.
There is one required course, Digital Marketing. Students will choose the other six courses from these:
- Data Analysis, Metrics and Measurement of Digital Marketing
- Digital Advertising
- Digital Marketing, Big Data and Web Analytics
- Online Content Marketing and Consumer Behavior
- Targeted Marketing and Social Optimization
- Search Engine Optimization
- Fundamentals of Web Design
- Mobile Marketing
- Cause Marketing
- Viral Marketing and Digital Presence
- Laws, Ethics and Social Responsibility in a Digital Age
- Global Strategies in Digital Marketing
- Web 3.0 and Emerging Trends in Digital Marketing
- Digital Marketing Capstone
|Tuition||Cost Per Course*||Total Program|
|Undergraduate Application||waived for 2020**|
|eResources||$85 per course|
* All prices are subject to change. Please refer to the Academic Catalog (.pdf) for the most up to date pricing.
** Application fees waived through 2020 to help relieve up-front costs for those who have been affected by COVID-19.
Withdrawal and Refund Policy
Please refer to the Academic Catalog (.pdf) for withdrawal and refund policy information.