Principles of Investments
Acquaints students with the basics of stocks, bonds and exchange traded funds in the context of portfolio decision making.
Provides a framework for analyzing financial decisions and corporate financial policy.
Provides an overview of financial investing, planning and trading as well as portfolio construction.
Explores the features and functions of the key financial markets along with the institutions that serve the markets.
Insurance and Risk Management
Identifies and evaluates business and personal risk using insurance (life, health, property and liability) as a risk management tool.
Leadership and Management
Introduces the contemporary principles of organizational behavior from management and employee perspectives.
Offers an overview of operations management including planning, quality, supply chains, recall issues, process improvements and sustainability.
Strategic Management and Decision Making
Explores the management decisions and actions that affect corporate performance including strategy formulation, implementation and evaluation.
Quality Customer Service
Conveys the theory, concepts and methodologies that contribute to quality customer service in a global business environment.
Strategic Leadership and Management
Exposes students to foundational theories and business strategies they will use throughout their studies, including analyzing business problems and formulating strategic solutions.
Introduces emerging digital marketing trends, techniques and strategies while demonstrating how businesses may leverage mobile devices, social networks and the Web to reach online audiences.
Fundamentals of Web Design
Instructs students on modern website construction and design to meet business objectives using online, tablet and mobile platforms.
Search Engine Optimization
Introduces how SEO is employed as an integral component of digital marketing strategies and used to increase web traffic, enhance product visibility and leverage competitive advantage.
Customer Relationship Marketing
Explores best practices in developing and implementing CRM to turn customers into repeat buyers using brand marketing, creative communication, technology and research.
Principles of Public Relations
Provides a basic overview of planning and executing multi-faceted public relations programs as students work in teams to research an organization's policies and needs.
Encourages an understanding of consumer behavior data that leads to audience segmentation strategies and successful marketing campaigns.