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Bachelor of Science in Business Administration

Marketing Concentration

The New England College of Business BSBA with a Marketing concentration addresses the human need for information management in current technology system is a core area within most organizations, handling the details of public perception with both core customers and associated businesses. Students will complete coursework in traditional business subjects as well as receive specialized training in Marketing.

The BSBA with Marketing concentration program serves students by offering small classes and 100 percent online curriculum. The degree program is led by a distinguished staff that's versed in a range of industry topics, including analytic technique and theories used to analyze complex business situations and integrate technology, business processes and employees.

What You Will Learn in the Online BSBA – Marketing Concentration

The New England College of Business Bachelor of Business Administration in Marketing graduates will develop their abilities to analyze both the pros and cons of marketing activities on the life of an organization, service or product. Upon completing the BSBA in Marketing degree online, students will have a working understanding of:

  • Building Customer Relationships
  • Applying Advertising Principles to Business
  • Consumer Behavior
  • Marketing Research
  • Management in a Marketing Intensive Role

For a complete list of courses, download the BSBA with Marketing Concentration curriculum worksheet. You may also view full course descriptions here.

Potential Jobs for BSBA Graduates with Marketing Concentration

Upon completion of their New England College of Business degree, BSBA in Marketing graduates are prepared for career opportunities in customer relations, advertising, consumer behavior and public relations. These roles include:

  • Marketing Specialist
  • Marketing Coordinator
  • Marketing manager
  • Regional Sales Manager
  • Advertising Representative
  • Marketing Director

Ready to Learn More?

Fill out our Request Info form, or call 800-997-1673 to speak with an Admissions Representative.

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