Digital Marketing Degrees Prep Grads for High-paying Jobs
The field of digital marketing has emerged and exploded as everyone and everything now operates in digital spaces — buying, selling and using Web-based applications. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze — often in real time — its marketing efforts to understand what is working and what isn’t.
Janine Jacques, program chair of New England College of Business’ online Digital Marketing Program, says a new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies. And she says promising careers await those who have the skills companies need.
How To Learn More About Digital Marketing
According to Yahoo Finance, digital marketing is one of the top ten highest-paying job categories that does not require a master’s or other graduate-level degree. Jacques says digital marketing is a relatively new college degree program that did not exist a decade ago. A digital marketing degree introduces students to new and emerging marketing technologies — and teaches them to apply those technologies in the rapidly evolving business landscape.
“Marketing is always done where the people are, and increasingly we find people migrating to the digital spaces,” Jacques says. “Professionals who can leverage the power of digital marketing via mobile devices, social networks, graphic design and the web are in high demand in the job market.”
Digital marketers can monitor what’s being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. Websites are the channel most commonly associated with digital marketing, but other aspects of digital marketing include video, mobile apps, podcasts, wireless text messaging, mobile instant messaging and more.
Some forecasts predict that digital marketing spending will exceed traditional media (newspaper, television, billboards, etc.) spending as soon as 2017. In fact, 25 percent of career marketing professionals say the amount their firms spend on digital marketing already surpasses traditional media.
“A student of digital marketing needs formal training to understand the complexities of modern business and how digital marketing aligns with business objectives,” Jacques says. “But to stay up to date and on the leading edge of the curve, the learning never stops.”
The good news is that most students already have a working knowledge of the internet, social media and how audiences interact — which is a promising start for those considering a digital marketing career.
Getting an Online Digital Marketing Certification
Additionally, Jacques says digital marketing certifications in emerging measurement trends and technologies help those who want to continue their education and training stay sharp and up to date. The online Certificate in Digital Marketing offered from New England College of Business requires just 21 hours to complete, and offers in-depth coursework in digital marketing, including mobile technologies, social media and search engine optimization.