Certificate in Digital Marketing

21 Credits - 7 Courses

The field of digital marketing has emerged and exploded as everyone and everything goes online. This means a new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies.

This is an exciting, yet challenging, time for marketing professionals as they struggle to embrace innovative strategies and new digital technologies in order to engage online audiences, cultivate digital opportunities and achieve a competitive advantage. Those individuals who understand the emerging trends and can leverage the power of mobile devices, social networks, graphic design, and the interactive Web are in high demand in the marketplace.

Increase Your Working Knowledge of Digital Marketing

The Certificate in Digital Marketing was developed in response to these demands. In just seven fully online courses, you can get the in-depth perspective you need to succeed in today's digital marketplace. Financial aid is available for those who qualify. And, because you have a choice of classes, your certificate studies are geared toward your specific interests and career needs.

To request additional information about the online Certificate in Digital Marketing program or to inquire about admission status or financial aid opportunities, call 800-997-1673. Or, complete the Request Information form now.

Learn the skills for online marketing success

This certificate program requires just 21 credit hours to complete. Students will get in-depth coursework in the skills and strategies critical to success in digital marketing. Mobile technologies, social media engagement and Search Engine Optimization (SEO) are emphasized, in addition to:

  • Web analytics
  • Digital content
  • Email marketing
  • Online automated tools
  • Viral marketing
  • Data analysis and metrics

Students will have the opportunity to work with new and emerging technologies, study the most recent trends and learn from established experts and pundits in the area of digital marketing. The program triangulates theories from the greatest minds in marketing, such as Seth Godin, Simon Sinek and Gary Vaynerchuk, to name a few.

Curriculum

The program is structured with no prerequisites, so students are able to enroll in the certificate program at any time. Download the curriculum worksheet.

There is one required course, Digital Marketing. Students will choose the other six courses from these:

  • Data Analysis, Metrics and Measurement of Digital Marketing
  • Digital Advertising
  • Digital Marketing, Big Data and Web Analytics
  • Online Content Marketing and Consumer Behavior
  • Targeted Marketing and Social Optimization
  • Search Engine Optimization
  • Fundamentals of Web Design
  • Mobile Marketing
  • Cause Marketing
  • Viral Marketing and Digital Presence
  • Laws, Ethics and Social Responsibility in a Digital Age
  • Global Strategies in Digital Marketing
  • Web 3.0 and Emerging Trends in Digital Marketing
  • Digital Marketing Capstone
Tuition (Effective January 1, 2017)
Tuition Cost Per Course* Total Program
General Public $1,455 $10,185
Partners $1,085 $7,595
Additional Fees
Fees Cost
Undergraduate Application $50 (one-time)
eResources $40 per course

*All prices are subject to change. Please refer to the Academic Catalog (.pdf) for the most up-to-date pricing.

Withdrawal and Refund Policy

Please refer to the Academic Catalog (.pdf) for withdrawal and refund policy information.

Consumer Information

If you're considering taking the next step in your career by getting a degree, our enrollment counselors are available to help you select the online degree program that best fits your needs. Just give us a call at 800-997-1673.

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You could save 25% on tuition if your employer is one of our Corporate Partners.