Digital Marketing Concentration
A solid presence online is no longer considered an add-on for traditional marketing. Digital marketing is often a vital part of a company’s marketing plan. Understanding current marketing strategies and how to apply them to the digital landscape could help you stay ahead of the ever-increasing rate of change online.
The New England College of Business online Bachelor of Science in Business Administration Degree with Digital Marketing concentration is designed to help students leverage the power of digital marketing.
The online Digital Marketing concentration serves students by offering small classes and 100 percent online curriculum. The Digital Marketing concentration online program is led by a distinguished staff versed in a range of industry topics, including mobile technologies, social media engagement, web analytics and viral marketing.
The field of digital marketing has emerged and exploded as online has become a way of life. The online digital marketing concentration was developed to give an in-depth perspective of what you need to know to succeed in today’s digital marketplace.
For a complete list of courses, download the online Bachelor of Science in Business Administration in Digital Marketing curriculum worksheet. You may also view full course descriptions here.
This online business administration degree program with a digital marketing concentration is designed for individuals who may or may not already have a position related to digital marketing. This expertise is often needed in both the public and the private sector, and could lead to job titles like:
Most New England College of Business students are working adults who recognize the school as a good fit for its convenience and flexibility. Sixty-three percent of them are employed at organizations that have a Corporate Partner relationship with New England College of Business.
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