Associate in Science in Business Administration

Marketing Concentration

An online associate's degree with a concentration in marketing focuses on helping students analyze both the pros and cons of marketing activities on the life of an organization, service or product.

What You Will Learn in the Online ASBA – Marketing Concentration

Marketing is a core area within most organizations, handling the details of public perception with both core customers and associated businesses. Graduates will develop their abilities to understand the building blocks of:

  • Customer Relations
  • Advertising
  • Consumer Behavior
  • Public Relations

For a complete list of courses, download the ASBA with Marketing Concentration curriculum worksheet. You may also view full course descriptions here.

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