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At this time, NEIB at Cambridge College is not enrolling new students in the DBA program while the appropriate approvals and authorizations are obtained.
At this time, NEIB at Cambridge College is not enrolling new students in the DBA program while the appropriate approvals and authorizations are obtained.

Faculty

Lee Ann Walker

Dr. Lee Ann Walker


How I Might Be Able to Assist

Marketing and business have been a passion of mine for over 25 years. I started my creative journey as a graphic designer for a local hospital and then an engineering firm. My drive to know more about the business and creative worlds led me to advance my insights by furthering my education in business and marketing. The many roles I have served in marketing has fueled my passion for wanting to know more, which also drove my desire to explore new and emerging areas in digital marketing. I enjoy understanding and teaching business problems and processes and the role that marketing plays in almost every facet of everyday operations.

In the last ten years, I have enjoyed sharing my knowledge and insight within higher education. While not apparent to all, my role as a college professor in marketing has afforded me a unique opportunity to learn about all kinds of industries, positions, and businesses, and how marketing is applied to them all in staying competitive. Also, I can share my knowledge with other marketing leaders [students] while staying well-informed of advancing marketing strategies in competitive landscapes. Marketing is about storytelling and educating. I believe these two critical aspects are elements I have mastered well with my culminating experiences.

Contact me with for questions or information on all things marketing!

Subjects of Interest

Corporate Branding
Marketing Research
Public Relations/ Special Events
Digital Advertising / Marketing
Communications / Crisis Communications
Management & Leadership
Business Development
Training and Development
Consumer Behavior
Copywriting
Organizational Culture
MKT Curriculum /Content Development
Graphic Design
Organizational Development

Volunteerism - Initiatives of Interest

The Food Pantry of Green Cove Springs, 2019 - Present Appointed Board Member and Volunteer Marketing, Media, and Design

American Heart Association First Coast, CHD Ambassador

Background

Education

Walden University - 2012
Doctorate of Business Administration (DBA),
Major: Business, Minor: Marketing

American Intercontinental University - 2005
Master of Business Administration (MBA),
Major: Business, Minor: Marketing

University of North Florida - 1998
Bachelor of Fine Arts (BFA),
Major: Fine Art, Minor: Graphic Design

Higher Education and Professional Experience:

New England Institute of Business at Cambridge (formerly NECB),
Associate Professor, Part Time Business and Marketing Instructor,
05/2012 - Current

Courses Taught: MKT210 Principles of Marketing, MKT215 Customer Relationship Marketing, MKT230 Principles of Public Research, MKT350 Cause Marketing, Digital Marketing, DMK205 Digital Marketing, DMK230 Data Analytics, DMK305 Digital Advertising, DMK330 Targeted Marketing and Social Optimization, DMK340 Search Engine Optimization, MGM301 Research Methods, MGM215 Leadership and Management, MGM401 Operations Management, MGM410 Strategic Planning and Decision Making, MGM450 BSBA Senior Capstone, INB310 Global Marketing, MBA520 Strategic Marketing Management, DBA805 Research Methodologies and Scholarly Writing

Colorado State University - Global Campus
Part Time Business and Marketing Instructor
01/2012 - Current

Courses Taught: MKG440 Strategic Marketing, MKG420 Digital Marketing, MKG340 Product and Brand Management, MKG310 Introduction to Marketing, MKG430 Market Research Through Digital Metrics and Analysis, MIS370 Web Analytics

Florida Institute of Technology
Part Time Business and Marketing Instructor
01/2019 - Current

Courses Taught: EMK3601 Principles of Marketing, BUS5470 Marketing Management, BUS4601 Marketing Analysis Strategy, BUS5656 Consumer Behavior Strategies

Upper Iowa University
Part Time Business and Marketing Instructor,
03/2012 - Current

Courses Taught: BA520 Training and Development, BA544 Theories of Leadership, BA555 Organizational Behavior and Culture, BA590 Business Research and Analytics, BA522 Global Marketing, BA553 Organizational Development, BA540 Labor Relations Management, BA570 Team Building.

Post University
Part Time Business and Marketing Instructor, 05/2019 - Current
MBA Program Chair and Assistant Professor of Marketing, 07/2014 - 05/19
Part Time Business and Marketing Instructor, 05/2019 - Current

Courses Taught: BUS506 Strategic Integrated Marketing, BUS626 Consumer Behavior and Buying Motivations, BUS627 Advanced Marketing Research and Data Analytics, BUS615 New Product Development and Management, BUS520 Competitive Intelligence, BUS700 MBA Capstone, BUS628 Strategic Brand Management, BUS615 New Product Development and Management, BUS617 Matching Value Proposition to Buyer Behaviors, BUS618 Integrated Marketing for Managers, BUS619 Driving Growth Through CRM, MKT101 Principles of Marketing, MKT204 Advertising, MKT321 CRM, MKT342 Marketing Research, MKT200 Principles of Marketing, MKT382 Consumer Behavior, MKT411 Marketing Research

Southern New Hampshire University

Senior Marketing Planner - Jacksonville, FL, 08/2007 -08/2010

Jacksonville Transportation Authority
Part Time Marketing Instructor, 12/2019 - Present
Part Time Marketing Instructor, Team Lead, and New Hire Faculty Trainer, 06/2012 - 04/2015

Course Taught: MKT500 Marketing Strategies

URS Corporation

Marketing Coordinator/Senior Graphic Designer, 09/2000 - 08/2007

University of Florida/Sands Jacksonville

Marketing and Design Specialist - Jacksonville, FL, 09/1999 - 07/2000

New England Institute of Business at Cambridge (formerly NECB), Associate Professor, Part Time Business and Marketing Instructor, 05/2012 - Current

Courses Taught: MKT210 Principles of Marketing, MKT215 Customer Relationship Marketing, MKT230 Principles of Public Research, MKT350 Cause Marketing, Digital Marketing, DMK205 Digital Marketing, DMK230 Data Analytics, DMK305 Digital Advertising, DMK330 Targeted Marketing and Social Optimization, DMK340 Search Engine Optimization, MGM301 Research Methods, MGM215 Leadership and Management, MGM401 Operations Management, MGM410 Strategic Planning and Decision Making, MGM450 BSBA Senior Capstone, INB310 Global Marketing, MBA520 Strategic Marketing Management, DBA805 Research Methodologies and Scholarly Writing

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