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Faculty

Christopher Weir

Dr. Christopher Weir

How I Might Be Able to Assist

Contact me for questions or information on the marketing process. I try to encourage the use of research to identify the prospective heavy user of a product or service and then use that data to target value messages to spur trial and usage.

Professional Projects or Initiatives of Interest

I worked as researcher and analyst on data relating to awareness, trial and usage developing a model that illustrated the relationship of the three variables.

Background

Education

Ed.D. Boston University, Higher Education Administration and Research
M.A., Emerson College, Organizational Communication
B.A., Duke University, Political Science

Certificates & Professional Accreditation

Certificate in Energy Auditing; Uconn

Courses Taught at NECB

MKT 210 Principles of Marketing
MKT 215 Customer Relationship Marketing
MKT 230 Principles of Public Relations
MKT 301 Marketing Research
MKT 305 Consumer Behavior
DMK 215 Digital Advertising
MGM 301 Research Methods
MGM 450 Senior Capstone

Professional Experience

Over 15 years in distance learning, developing courses and programs, gaining regulatory approvals and applying outcomes based assessment

Over 30 years in product marketing on a national scale with such products as Campbell Soup, Dodge cars, Major League Baseball, Schaefer Beer, Toyatomi Products.