Bachelor of Science in Business Administration (BSBA)
A Bachelor of Science in Business Administration (BSBA) from New England College of Business (NECB) provides professionals with a clear path to success. Maximizing your career opportunities, making important contributions to your profession, reaching your potential—you define success, and NECB will help you achieve it. A degree from NECB fosters critical thinking and communication skills while helping graduates understand the fundamental concepts of business management in today's global marketplace.
BSBA graduates will be able to:
- Apply management and leadership skills in business relationships and decision making
- Apply principles of organizational learning in the work environment
- Use an understanding of global business issues in planning and decision making
- Apply knowledge of financial services concepts, data and reasoning and application to industry specific needs
- Apply general accounting and financial principles, skills and analysis to the work place
Degree Planning
NECB offers six degree concentrations each with different requirements. Choose the worksheet below for your desired concentration to assist you with your course schedule.
- BSBA: Curriculum Worksheet - General (.pdf)
- BSBA: Curriculum Worksheet - Marketing (.pdf)
- BSBA: Curriculum Worksheet - Finance (.pdf)
- BSBA: Curriculum Worksheet - Accounting (.pdf)
- BSBA: Curriculum Worksheet - Management (.pdf)
- BSBA: Curriculum Worksheet - Banking (.pdf)
Undergraduate Courses
All courses are 3 credits unless otherwise noted.
ART301 Art History and Appreciation
Purpose: The purpose of this course is to provide an introduction to the meaning, purpose, function, and classification of art. The course will describe the visual elements and principles of design necessary for creating art and the materials and techniques employed in making two- and three-dimensional artworks. The course will also cover art-specific vocabulary, methods of interpretation of art, and major artistic and architectural achievements in the history of Western culture. It is a basic introduction to visual art, focusing primarily on drawing, painting, printmaking, sculpture and architecture. Students will examine well-known works of art through the study of content, technique, form and purpose.
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COM201 Business Writing and Communication
Purpose: To facilitate an understanding of the communication process in a business environment. To impart skill in clear, concise writing that achieves business objectives effectively. Further, to improve student's ability to organize and write common types of business documents. Four main steps of writing are emphasized: understanding the needs of the audience, identifying appropriate ideas to be included, selecting the format for these ideas, and expressing them clearly and concisely. This course uses practical exercises, critiques by the instructor and students, and collaborative writing workshops to reinforce skill development.
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Purpose: This is an undergraduate level course preparing professionals with communication skills necessary for success in their fields. Students will gain knowledge, skills, and competencies required for interpersonal, small group and public communication. Students will have extensive practice writing and speaking on a variety of informative and persuasive topics.
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Purpose: The purpose of this course is to provide students with an overview of the fundamental concepts and theories related to economics. Students will learn key terminology; they will analyze elements of business from an economist viewpoint, and solve equations using economic formulas. Learners will also learn to illustrate economic concepts using graphs and use economic principles to conduct an economic analysis.
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ENG099 Fundamentals of English
Purpose: The purpose of this course is to enable students to demonstrate knowledge of basic grammar, punctuation, sentence construction, reading comprehension and writing skills. Students will apply these skills to all forms of written communication including e-mails, paragraphs and essay writing. This is a foundational course and credits are non-transferable; the credits do not apply toward graduation. Students may be required to take ENG099 based on the results of the English placement test prior to registering for ENG101, English Composition I.
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Purpose: The purpose of this course is to provide students with a solid foundation in writing and research techniques. Students will learn and apply the steps of the writing process. They will identify essay components and learn to write effective and grammatically correct paragraphs. Writing style, pattern types, as well as strategies and guidelines for writing an effective research paper will be evaluated. Students will write an effective and grammatically correct research paper as a final project in this course.
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Purpose: The purpose of this course is to build upon writing and research skills learned in English Composition I. Students will apply research strategies and methods for finding information and apply the steps of the writing process and appropriate research and citation methods to write essays, literary analyses, and research papers. Students will learn to differentiate MLA, APA, and Chicago styles and the writing styles required by the different disciplines.
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Purpose: The purpose of this course is to examine the evolution of American literature by covering a variety of literary genres and will learn to use literary criticism to articulate aspects of those genres. Students will read literary works in American literature from the end of the 19th Century and into the 21st Century and will demonstrate abilities to understand and analyze works that will include such authors as Twain, Wharton and O'Neill as well as culturally diverse American writers like Morrison and Anzaldua who are more recent additions to American literature. Students will be engaged on a variety of levels and will learn to analyze and critically evaluate a wide range of ideas and points of view found in the literature that will be studied. Students will be expected to participate in the various aspects of the course such as online discussions, quizzes, a research paper and a final exam.
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Purpose: The course is designed as a survey of British Literature, along with its cultural and historical contexts, from about 1785 through the Twentieth Century. The course will include the reading and study of poetry, plays, essays and fiction written by prominent British women and men authors.
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HIS201 United States History Since 1900
Purpose: The purpose of this course is to survey and analyze the major economic, political, social and intellectual influences that have affected the development of the United States from the beginning of the twentieth century to the early years of the twenty-first century. With consideration of the various social and political dimensions of US history, this course will help students to understand and appreciate the scope and complexity of a historical development of the US that encompasses Americans from different ethnic and cultural backgrounds, politicians and business leaders from roughly 1900 to 2006.
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Purpose: This course focuses on the recognized need at the congressional level for increased financial literacy across America, underscored by the current financial crisis. The topics in this course include infrastructure decisions to support how much money you can earn in a lifetime and how you will earn that money. This course examines, defines and quantifies various financial decisions that you will make in managing money, multiplying your money and protecting your money, using risk management tools. Students will learn to pay for major life buying decisions in an informed, planned and well executed manner, building knowledge and skills to live a journey based financial life.
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Purpose: This introductory course primarily studies the fundamentals of Information Literacy, the outcomes of Information Literacy when applied to learning and the application of the tools of Information Literacy. The course provides an understanding of the fundamental concepts of Information Literacy which prepare students to recognize what information is needed, when it is needed and how to locate, evaluate and use it effectively. In keeping with the national standards as established by the American Library Association and the Association of College & Research Libraries, this course will prepare students to become information literate individuals in a technological world. The primary function of this course is to provide you with the necessary skills of Information Literacy.
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Purpose: The purpose of this course is to provide each student with an understanding of basic mathematics. This course focuses on the concepts and applications of arithmetic, including whole numbers, fractions, ratios, proportions, the decimal system, and percents. Brief introductions to algebra, formulas, algebraic expressions, and linear equations are also included. Special emphasis is placed on the application of basic math skills to common workplace problems and real-life situations. Students may be required to take MAT099 based on the Math placement test and prior to registering for MAT103 Business Mathematics and/or MAT205 College Algebra.
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Purpose: This course applies math fundamentals to business applications. Topics include a basic math review, business statistics, profit calculations, payroll, banking, interest calculations, insurance, taxes, and other business topics. Students will learn to solve mathematical problems, apply mathematical concepts to various business transactions, analyze business problems using mathematical equations and apply mathematical concepts to accounting and business statistics calculations.
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Purpose: The purpose of this course is to provide each student with an understanding of college level algebra which can be used to solve problems in the mathematics of business and finance. This course covers algebra operations such as factoring, solving equations in one and two unknowns, and exponents and polynomials. Emphasis is given functions in terms of rate of change, input/output, graphing as well as algebra solutions for quadratic, exponential and logarithmic functions. Coverage will be given to rational expressions, roots, radicals and complex numbers and inequalities with one and two variables. Specific attention will be given to applications for business problems.
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Purpose: The purpose of this course is to cover basic statistical concepts and theories, as well as the application of statistical methods. The topics include the collection, organization, summary and description of data, basic probability theories, normal distribution, sampling distributions, confidence interval estimation, hypothesis testing techniques, and regression-correlational analysis.
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Purpose: This course presents a review of algebraic functions and progresses to the continuous calculus approach. It employs both traditional mathematical approaches to enhance learning. Real world data will be used to teach methods of problem solving in the continually changing business environment. The course develops decision models using derivatives, graphs, continuous probability distribution, integration and other methods in order to understand the meaning of the variables in the models used.
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Purpose: The purpose of this course is to provide a basic knowledge of critical thinking. Define various concepts including effective thinking, problem solving, logical reasons, issue analysis, and knowledge. Students will explore the application of concepts to real world issues in an effort to understand the critical thinking process.
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Purpose: This course offers an introduction to the nature of logic and studies the role of reasoning in arguments that can assist managers in business, banking or finance. Building on Critical Thinking Standards, the course provides students with practical techniques for professional and personal problem solving. It also examines the role of inductive and deductive reasoning and the influence of fallacies in reasoning. Students learn to address key strategies for clear thinking using a common sense approach to build and evaluate logical arguments and make quality decisions through applied reasoning techniques.
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POL101 Introduction to Political Science
Purpose: The purpose of this course is to introduce students to the history, the institutions, and processes of American Government by emphasizing the themes of interconnectedness, continuity and change of American institutions, practices, and politics. It covers the structure of government as created by the Constitution as well as the forces of politics that decide who will run the government and how decisions are made.
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PSY101 Introduction to Psychology
Purpose: The purpose of this course is to introduce the fundamental principles and major concepts of psychology including: brain and behavior, sensation and perception, conditioning and learning, cognitive processes, motivation and emotion, life-span development, the self and identity, sex and gender, testing and intelligence, social influences, psychopathology and therapy, stress and health issues, and methodology.
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SCI101 Environmental Science and Lab
4 credits
Purpose: The course focuses on the study, understanding and solution of environmental problems. It will illustrate relationships between organisms and their natural environment. Emphasis will be placed on the human impact on the environment.
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Purpose: This course provides the student with a comprehensive examination of the human body. Emphasis is on how the body is organized, its support and maintenance system, control and continuity. The course is a survey of the structure and function of the human organ systems.
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SOC101 Introduction to Sociology
Purpose: The purpose of this course is to introduce students to theoretical approaches of sociology. Students will evaluate the impact of social class on individuals and society and learn to differentiate between personal troubles and social conditions. Basic sociological paradigms and constructs: structural-functional, social-conflict, and symbolic-interaction will be evaluated, as will scientific methods used by sociologists and how they gather information about the social world.
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Concentration and Business Course Descriptions
Purpose: To develop a basic understanding of fundamental accounting concepts and practices. This course focuses on basic accounting concepts and techniques used to interpret and use financial information in managing and analyzing business operations.
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Purpose: Students will continue to develop a basic understanding of fundamental accounting concepts and practices. Students will also be introduced to fundamental managerial accounting concepts and practices and will learn to interpret and use internal financial information in the management and analysis of business operations.
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ACC203 Financial Statements for Managers
Purpose: An introduction to financial statement analysis. This course will enable students to understand and apply the fundamental tools necessary to effectively analyze a business' financial condition. The financial analysis process is approached from a lender's point of view. You will learn how to determine the composition and quality of financial statement information; how to analyze the balance sheet, income statement, cash flow statement, and reconciliation and retained earning statement; how to spread statements to ensure efficient and consistent financial analysis; how to calculate and apply commonly used ratios, including industry comparables, to assess a business' financial condition and determine its capacity to repay debt.
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ACC205 Managerial Cost Accounting
Purpose: The purpose of this course is to look at accounting from the manager's perspective rather than the practicing accountant perspective. It will also focus on cost, cost analysis and costing systems, including budgeting, to enable managers to manage more effectively.
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ACC301 Intermediate Accounting I
Purpose: In Intermediate Accounting I, students will develop a comprehensive look at accounting. Students will review in depth not only the how, but also the why, behind the procedures followed by financial accountants. This course will help students understand and evaluate financial accounting and will also create an awareness of both its value and limitations. Throughout the course, the role of ethical decision-making in financial reporting will also be explored.
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ACC302 Intermediate Accounting II
Purpose: In Intermediate Accounting II, students will develop knowledge and practical application of key accounting theory and concepts in the areas of investments, liabilities, equity, pensions, leases and financial statement analysis and interpretation. This will be accomplished with in-class discussions and exercises as well as homework problems that will help develop and reinforce these concepts.
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Purpose: To provide individuals with an overview of the history, purpose, and function of banking. Focuses on how banks serve the financial needs of individuals, businesses, and government in today's competitive environment. Compares financial services offered through traditional banking institutions to other financial intermediaries (mutual funds, insurance, etc.).
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BNK205 Managing Today's Branch
Purpose: This course will provide students with a broad understanding of management's role in banking. It will utilize attained knowledge and skills in current or future situations as it relates to employee relations, compliance, lending, asset/liability management and marketing. Students will participate in class, via role-play and create a budget project.
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Purpose: To present consumer-lending basics including regulations, credit policy, operations, loan closings and loan servicing, product knowledge and the decision-making process. The focus is on how to make an appropriate consumer loan by using a decision making process which includes interviewing, investigating and knowing various loan products. Includes lecture material and related case studies for students to develop fundamental credit skills and sound lending judgment.
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Purpose: To examine the concepts of the term "negotiable instrument," the rights and duties of each party to a negotiable instrument; to give students a firm background in two important negotiable instruments and to acquaint students with various problems which arise in their work along with possible solutions.
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COM301 Interpersonal & Organizational Communication
Purpose: The purpose of this course is to examine how we perceive self and others, how we use
information we gather about self and others to guide our interactions, and the essential role of
communication in the development and maintenance of human relationships. The goal of this course is to
provide students with a better understanding of some of the factors affecting communication in
relationships and to appreciate the impact of communication on our relational lives. In this course,
students will gain a theoretical understanding of human communication processes and learn strategies to
improve interpersonal communication skills.
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LND101 Commercial Lending Practices
Purpose: To build on basic lending skills with introduction to advanced analysis techniques. This course relies heavily on the use of case studies. After the course students can expect to: Improve analytical skills, understand advanced analytical tools, comfortably deal with a variety of borrowing situations, and recognize needs common to particular industries.
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LND201 Advanced Commercial Lending Practices
Purpose: This course builds on basic lending skills learned in Commercial Lending Practices. During the term, students will examine how management strategy and industry factors impact repayment ability, loan structuring and legal considerations to minimize risks of loan loss, and minimizing the institution's risk through loan structuring techniques.
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LND205 Residential Mortgage Lending
Purpose: The purpose of this course is to take the student from the initial stages of the loan application, through data gathering, credit investigation and evaluation of a credit decision. Also, this course provides background in the history and evolution of the industry with discussion of current trends, topical items and what happens for the life of a loan. It uses case studies, role-playing and activity-involved presentations. When appropriate, there will be guest presenters. In addition to learning about the real estate lending field in general, students will study each aspect of a credit decision with examples to highlight how each mortgage application is different and why some credit risks might be acceptable to a lender and others that would not.
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Purpose: The purpose of this course is to develop a working knowledge of the principle concepts and theories in macroeconomics and microeconomics. Students will examine rapid and dynamic change and the economic issues underlying much of the political, social, cultural and military turmoil throughout the world. Whether on a local, national, or global scale, such pressing issues as poverty, unemployment, inflation, environmental concerns, housing shortages, health-care need, and natural defense are all primarily economic in nature. Throughout this course, economic theory and analysis are related to the world reality. Thus, the student can apply what is being learned to assist in making prudent judgments regarding various current economic issues, even though they may have social or political overtones.
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Purpose: The purpose of this course is to develop a working knowledge of the principle concepts and theories in microeconomics. This part of economics is concerned with the interrelationships of the individual business firms, industries, consumers, laborers, and other factors of production that make up a modern economy. This course involves three main elements:
- How the private interests of the countless individuals who constitute a modern economy are related to the economic interests of society as a whole.
- The theory of pure competition from the point of view of its overall structure questioning interdependence and efficiency.
- The applicability of theoretical structure to modern industrial realities.
FIN201 Principles of Financial Services
Purpose: Principles of Financial Services is a beginner course providing focus on the history, regulatory environment, competitive pressures and developing trends affecting the industry. This course creates a general understanding of the sub-sector industry players individually (banking, insurance, and investment/mutual funds) and evolves to a study of components affecting the industry as a whole today.
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Purpose: To provide the student with an integrated understanding of the monetary process within the United States economy which provides insight into the nature and effectiveness of monetary policy in the United States. Focuses on the nature, history and functioning of money-creating institutions, including techniques developed for their control and the interrelations between monetary, price, and employment theories. It is also thought provoking because there are no absolute answers. There are many differences of opinion among experts. These controversies stem from the character of money and banking which changes as the institutions evolve and as human behavior within society changes. Designed for all bank employees regardless of which area and type of bank.
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FIN210 Principles of Investments
Purpose: This course aims to remove the "mystique" of general unfamiliarity regarding investments. You will be able to gather data, analyze and develop a game plan, and formulate a custom-made investment plan for your clients and yourself. The course will provide an intensive and in-depth review of individual stocks, bonds, options, and the technical analysis needed to develop and analyze an individual portfolio of financial securities. You will understand more about your "investor psychology", how it affects the market, and how to make it work in your favor. You will also learn how to recognize "turns" with the stock and bond markets and be prepared to make "educated projections" on their future direction.
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Purpose: This is an introductory level course on the mutual funds industry that presents fundamental concepts about the industry. The course will review basic business competencies to prepare students for subjects covered in the Mutual Funds II course. Studies in this course include an introduction to the industry, historical evolution, products, operations, issues and challenges, as well as the function that mutual funds serve in our society. This course is designed for those who work in financial services and those who want an introduction to mutual funds fundamentals and the ability to make their mutual fund decisions work for them.
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Purpose: The objective is to provide the student with theoretical and practical background in the field of investments. The course will cover the major topics of financial markets, portfolio theory, equity and fixed-income security valuation, capital market equilibrium and risk-return trade-off, performance evaluation and derivatives.
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Purpose: To provide a working knowledge of the planning, decision making and control exercised by the corporate financial officer to ensure the success of a business. To reach this objective, the student is guided through a detailed examination of the balance sheet in terms of structure, quality and managing for optimum return and safety. Weekly problem solving assignments reinforce the student's understanding of the concepts with case studies, where appropriate, to further illustrate the principles discussed.
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MGM201 Principles of Management
Purpose: To investigate the way that managers get things done in an organization relying on the dynamic processes of strategic planning, business development, budgeting, and operations to move their organizations forward and achieve results. The concepts and skills needed to manage effectively under constantly changing conditions are identified. The course will review a manager's skill at influencing the direction and functioning of an organization and will develop students' appreciation of these management activities and their links to employee performance. Active involvement through lectures, discussion, videos, case studies, and group exercises is required of each student. This course focuses specifically on financial services.
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MGM205 Management Information Systems
Purpose: This course introduces the various management information and communications technologies and explains how management information systems are used to solve problems and make better business decisions.
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MGM210 Quality Customer Service
Purpose: This course defines, examines, and puts into practice the process of quality customer service. Through this understanding and practical application, students learn techniques to help them not only deliver higher levels of customer services at a lower cost, but connect the concept between excellent customer service and organizational performance in the financial services industry.
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MGM215 Leadership and Management
Purpose: This course is designed for students to compare and contrast management and leadership; examine five fundamental practices of exemplary leadership; and discover a natural approach to leadership that works for them. Students will develop a personal action plan based on their strengths and explore techniques to develop leadership skills in others. Benefit from an enriching combination of lectures, learning assessment exercises, small-group interaction, and case studies.
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MGM225 Human Relations in the Workplace
Purpose: Explore human behavior at work: self-esteem, emotional control, values orientation, self-concept, integrity, attitude and health. The course will focus on skills needed for a work environment characterized by flatter hierarchies, culturally diverse work teams, rapid technological advances, globalization, competitive pressures and constant change.
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Purpose: To develop critical thinking and reasoning about moral issues of business, with primary focus on the world of financial services. In addition to a study of public issues such as mergers, management versus stockholders' interests, changing nature of stockholders, the course will explore typical ethical dilemmas that confront investors, managers, analysts, brokers, and others involved in the financial marketplace. The course will also emphasize the ethical dimensions of employees who work within the organization. Guest lecturers, case analysis, research and group discussion of current events will be used.
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Purpose: This course emphasizes contracts and the legal system. By including modules on the law of sales, commercial paper, agency, and property, and examining such critical legal environment topics as government regulations, employment practices, and consumer and environmental protection- you will gain a comprehensive overview of law and the world of business.
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Purpose: This course presents the student with a broad overview of quantitative research with a focus on collecting, analyzing and presenting research findings. Further, the student will gain an appreciation of being able to recognize valid data in a business or social setting.
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MGM305 Organizational Behavior
Purpose: This course introduces the student to the contemporary principles of organizational behavior. Emphasis is on the importance of human dynamics in modern organizations. The course covers individual behavior, group processes, and organizational dynamics from both the management and employees perspectives.
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MGM320 Recruitment, Selection, Orientation
Purpose: This course explores methods for attracting, selecting and retaining talent. You will examine traditional and innovative recruitment strategies, job criteria and skill match, in-depth review of interviewing, regulatory guidelines, orientation and mentoring programs.
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Operations Management encompasses the methods and practices used to systematically plan, design and execute the processes necessary to deliver services or produce tangible goods. Within the study of Operations Management there are a range of procedures and ancillary systems (i.e. purchasing, project management, training) necessary to manufacture materials or deliver services whether in the for profit or non-profit sectors.
This course presents an overview of operations management from manufacturing and service delivery perspectives and looks back at the origins of the function as well as reviewing current best practices including operations and sustainability.
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MGM410 Strategic Management & Decision Making
Purpose: In this course, students will examine topics from a variety of perspectives to develop an integrated set of tools for understanding how leadership and decision making influence the effectiveness of organizations. Starting with an historical overview of the research that has been done in the areas of leadership and decision making, we will shift our focus to what we know today about these topics. To aid us in developing applicable knowledge, we will utilize a variety of learning activities. Our readings will discuss leadership and decision making from both theoretical and practical perspectives.
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MGM415 International Business Management
This course provides an introduction to the considerations that need to be given when managing project development in a global environment. The following key content areas will be examined in this course:
- Global Environment of International Business
- Relationship of Culture and Business
- Challenges in Operating in a Global Environment
- Challenges in Managing Global Teams
- PMBOK Knowledge Areas and Processes Using Microsoft Project
MGM420 Case Studies in Business Management
Purpose: To use case studies to draw a correlation between theory and practical application. Contemporary and/or historical case studies will be examined to illustrate how management constructs when applied appropriately, can positively impact organizations and individuals.
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MGM425 Human Resources Management
Purpose: Provides an overview to the human resources function - its evolution and the pivotal role it now plays in planning strategically for the future of an organization's diverse workforce.
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Purpose: Coming soon.
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Purpose: The purpose is to provide students with basic skills relating to the development of marketing plan (analyzing the present situation, establishing goals and objectives, formulating strategies, and reviewing current performance). Case history discussions are used.
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MKT215 Building Customer Relationships
Purpose: This course will provide the student with the fundamentals of the selling process, with a focus on the ethical aspects of the sales experience. This course examines:
- Selling as a Profession: successful selling, relationship marketing and the sales force, social, ethical and legal influences
- Relationship Selling: the psychology of selling, use of verbal and non-verbal communication, sales knowledge, prospecting strategies and methods, planning, sales presentation strategies, keys to customer retention
- Self-Management and Training of Successful Salespeople: Training, motivating, evaluation and successful leadership of salespeople
MKT220 Principles of Advertising
Purpose: This course provides the students a thorough knowledge of Advertising Principles and a practical understanding of the techniques and practices used by today’s advertising agencies and clients. Specifics include, current issues facing the business of advertising and the environment in which advertising operates, strategy development, writing an advertising plan, learning to be a good presenter, media, creative development, and integration of other communications. Careers and employment in advertising will also be investigated.
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Purpose: This class is designed to provide a basic overview of the theories and constructs of Consumer Psychology. Students will examine how theories are applied to develop advertising and marketing strategies. They will also examine the influence of marketing on individual buying behavior. Finally, students will work both individually and in teams to solve problems and make decisions relating to marketing and consumer behavior.
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MKT230 Principles of Public Relations
Purpose: This class is designed to provide a basic overview of how to plan and carry out a multi-faceted public relations program. It offers practical experience in identifying publics and messages; developing and producing a broad variety of PR tools; understanding and working with the news media; and working with other professionals in graphics, photography, video and printing. Students work as teams with organization of their choice throughout the semester, researching its policies, practices and needs, and using them as the basis of a series of team assignments.
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Purpose: Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, advertising, sales and product design and development. The purpose of this course is to make you a knowledgeable research consumer and a beginning practitioner. The focus will be on qualitative (exploratory) and quantitative research execution and the application of research findings and analysis in decision making. The course is geared toward the practical application of research, though gaining a working knowledge of certain terminology will be important.
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Purpose: Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations. The course focuses on formulating and implementing marketing management strategies and policies.
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