Bachelor of Science in Business Administration Online – Marketing
NECB's BSBA in Marketing program addresses the human need for information management in current technology system is a core area within most organizations, handling the details of public perception with both core customers and associated businesses. Students will complete coursework in traditional business subjects as well as receive specialized training in Marketing.
BSBA Benefits
Advantages of NECB's BSBA in Marketing include:
- Leading-edge curriculum taught by experienced professionals and academic subject experts
- Education that prepares graduates for a 21st-century career in marketing.
- Flexible, 100-percent online Internet program delivery
Program Details
NECB's BSBA (Marketing) program serves students by offering small classes and 100% online curriculum. NECB's Marketing specialty is led by
a distinguished staff that's versed in a range of industry topics. Areas of specialty include analytic technique and theories used to analyze complex business situations and integrate technology, business processes and employees.
Impacting Your Future
NECB's Bachelor of Business Administration in Marketing graduates will develop their abilities to analyze both the pros and cons of marketing activities on the life of an organization, service or product. Upon completing the BSBA in Marketing degree online, students will have a working understanding of:
- Building Customer Relationships
- Applying Advertising Principles to Business
- Consumer Behavior
- Marketing Research
- Management in a Marketing Intensive Role
Career Options
Upon completion of their NECB degree, BSBA in Marketing graduates are prepared for career opportunities in customer relations, advertising, consumer behavior and public relations. These include:
- Marketing Specialist
- Marketing Coordinator
- Marketing manager
- Regional Sales Manager
- Advertising Representative
- Marketing Director
Degree Planning
NECB graduates obtaining a marketing-focused Bachelor of Business Administration are strong candidates for success in multiple corporate areas as the widespread use of print, media and online marketing impact day to day business decisions. A business will enjoy real world value from the experience students attain at NECB, as well as their practical leadership skills. Concentration-specific courses include:
MKT215 Customer Relationship Marketing
Purpose: This course will provide the student with the fundamentals of the selling process, with a focus on the ethical aspects of the sales experience. This course examines:
- Selling as a Profession: successful selling, relationship marketing and the sales force, social, ethical and legal influences
- Relationship Selling: the psychology of selling, use of verbal and non-verbal communication, sales knowledge, prospecting strategies and methods, planning, sales presentation strategies, keys to customer retention
- Self-Management and Training of Successful Salespeople: Training, motivating, evaluation and successful leadership of salespeople
Back to top
MKT220 Principles of Advertising
Purpose: This course provides the students a thorough knowledge of Advertising Principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients. Specifics include, current issues facing the business of advertising and the environment in which advertising operates, strategy development, writing an advertising plan, learning to be a good presenter, media, creative development, and integration of other communications. Careers and employment in advertising will also be investigated.
Back to top
MKT225 Consumer Behavior
Purpose: This class is designed to provide a basic overview of the theories and constructs of Consumer Psychology. Students will examine how theories are applied to develop advertising and marketing strategies. They will also examine the influence of marketing on individual buying behavior. Finally, students will work both individually and in teams to solve problems and make decisions relating to marketing and consumer behavior.
Back to top
MKT230 Principles of Public Relations
Purpose: This class is designed to provide a basic overview of how to plan and carry out a multi-faceted public relations program. It offers practical experience in identifying publics and messages; developing and producing a broad variety of PR tools; understanding and working with the news media; and working with other professionals in graphics, photography, video and printing. Students work as teams with organization of their choice throughout the semester, researching its policies, practices and needs, and using them as the basis of a series of team assignments.
Back to top
MKT301 Marketing Research
Purpose: Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, advertising, sales and product design and development. The purpose of this course is to make you a knowledgeable research consumer and a beginning practitioner. The focus will be on qualitative (exploratory) and quantitative research execution and the application of research findings and analysis in decision making. The course is geared toward the practical application of research, though gaining a working knowledge of certain terminology will be important.
Back to top
MKT401 Marketing Management
